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Chinatown "End of Summer" Cultural Day Festival
The "End of Summer" Cultural Day Festival will showcase elements of Chinese culture such as Dragon and Lion Dancing, Chinese artisanship, and of course, Chinese cuisine! Chinatown restaurants will create special menus in honor of the Republican National Convention and offer discounts to all New Yorkers.
In addition, approximately 100 volunteers from the Chinatown community will create a direct marketing campaign to communicate with area residents to showcase the festival and the participating restaurants.
The title of Option is a defined factor
When a creative entity, such as producer, artist, or studio, discovers a property and evaluates the rights status, they will, in most cases, attempt to negotiate an 'option' for the rights. An option is the right to acquire ownership of an intellectual property for a pre-determined amount of time. Size of the option payment often determines length of the agreement as well as how many forms of the rights will be included in the deal. While most option payments are subject to negotiation, script deals often work out to an even percentage of the purchase price.
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Definition:
An ad, art, copy text or graphic ready for inclusion in publications.
Proof
Definition:
A copy of an advertisement as it will appear once produced or printed.
Use Fees
Definition:
In paid broadcast advertising, the fees paid to performers used in television commercials or radio spots. The fee is based on the number of airplays and the number and size of media markets in which the advertisement will air. Use fees are paid in addition to holding fees.
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